The viral campaign for Toy Story 3 involved 80s style retro advertisements for the toys in the film, such as the Lots O Huggin Bear.
They also introduced a series of videos based on 70s interviews with a new character, Ken.
http://www.youtube.com/watch?v=XTfxrnuCjdA
The film clip was originally released for audiences at the 2009 Comic-Con, before being released onto the internet.
Based on Ken again was the series "Ken's Dating Tips", published on youtube and watched by millions of people.
Ken's Dating Tips: Tip # 48
There was a horror movie style trailer that arose on the internet.
http://www.traileraddict.com/trailer/toy-story-3/viral-trailer-horror
Another technique used was to post flyers advertising fake jobs for Pizza Planet, the Toy Story equivalent of Pizza Hut, across hundreds of colleges in America.
http://www.slashfilm.com/toy-story-3-viral-pizza-planet-now-hiring-drivers/
As an indication to the success of the viral campaign, Pixar Planet released this infographic, comparing sales of Toy Story 3 and other Disney Pixar successes.
An interesting point to pick out is the difference between the expected merchandise sales and how much it had made to date; a figure almost four times the size.
Merchandise
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